As marketers and students we are continuously learning throughout life. Marcus Tullius Cicero said “Life without learning is death.”, we should be constantly striving to improve ourselves and push through fears by diving into the unknown, bravely making mistakes and striving to be wiser. When it comes to marketing it is important to understand the… Read more

The internet of things (IoT) refers to the nature of devices communicating and transmitting data between themselves. Its the shift in technology of seemingly dumb, previously isolated devices into merging with technology. Such technology ranges from sensors for weather, or bed side lamps that monitor your sleep (eg sleep phaser). New devices have the capability… Read more

The world of mobile marketing and functionality continues to grow at an incredible rate as our idea of how to educate and inform through digital technology changes. In the early days of mobile marketing most forms of advertising had been ported from other platforms and media, while today its been focused directly on the consumers… Read more

A growing area of marketing known as gamification is consistently breaking through the clutter, delivering a wide range of stories, ideas, and products. In most cases these games incorporate a sense of achievement through levels or competitive scores allowing for the user to compete with friends or globally. Certain traits tend to contribute to the… Read more

I’m mainly going to focus on two topics today including privacy and Facebook users, and subscription service models. Facebook’s users are mainly categorised into two groups: being rational and emotional with varying levels of creation and consumption. I personally consider myself a rational user. I tend to limit my use of social media to informational… Read more

Hello world, My name is James and I am studying Digital Marketing at RMIT. For this course we have an assignment where we need to discuss one topic from our next class throughout the semester. Would be great if people could comment on the posts encouraging a discussion, hopefully we can learn something from each… Read more